Breast cancer is known to be the second leading cause of cancer deaths at present. Several support groups have been formed for the benefit of patients and families affected with this deadly disease. This is the reason why breast cancer merchandise is now available in the market. It comes in variety of shapes, colors and designs. The most popular items are the pins and ribbons while shirts rank second.
Breast cancer merchandise is widely used worldwide by all genders, ages and all walks of life. It has grown to be used to promote awareness and at the same time becomes a fashion statement. Below is some of the most popular merchandise:~Pink ribbon caps and hats~Pink ribbon gifts~Pink ribbon jewelry~Breast cancer awareness bandannas~Breast cancer awareness bears~Breast cancer awareness magnets, totes and keychains
In the corporate world, PR or public relations is an important matter. The big companies usually have one or more advocacies. CSR or Corporate Social Responsibility is a big issue that companies take seriously. The big players in the fashion industry as well as the cosmetic giants usually focus on breast cancer. Annually these companies hold breast cancer awareness events like races and give away breast cancer gifts.
Companies whose advocacies include breast cancer awareness often give away breast cancer gifts during their PR events. Breast cancer gifts are usually shirts, pins, bracelets and other accessories in pink. Pink is the color for breast cancer awareness just like red is the color commonly used for aids awareness. Some companies also give away notebooks, memo pads, pens and other items in pink. The combined efforts of all these companies for the past few years have helped raise millions of dollars for breast awareness research.